An advertising campaign is a sequence of advertisements having the same theme or message. Advertising campaigns are frequently implemented across a variety of media platforms. They can be for the purpose of advertising a product or a brand itself. Typically, advertising efforts are directed towards a certain target population. A…


HOW TO CREATE A GOOD ADVERTISEMENT FOR YOUR PRODUCT

An advertisement is a form of marketing which utilizes a sponsored, non-personal message to promote or sell a product, service. A good advertisement is essential to bring more awareness to your brand, encourage people to buy your product or service, etc…


When we think of advertisements, we usually remember quickly switching channels, or skipping the advertisement if it is online. However, there are some advertisements that are impactful and humorous, so much so, that it stays with the viewers. Indian advertising has seen a dramatic growth over the years in terms…


Diwali is typically a five-day long celebration and has become the shopping season in India. Dhanteras, which is one of these five days, is considered to be an auspicious time to purchase gold and silver objects. It is also customary to wear new and extravagant clothing on the day of…


Diwali is celebrated with pomp and grandeur around the country and it is a time when our homes are flooded with friends and relatives. Getting your home ready a few weeks prior to Diwali is essential to avoid any last minute rush before the day of the festival itself. …


Diwali, the festival of lights is right around the corner. It is a festival that is celebrated with zeal all around the country. Diwali has also proven to be the largest online shopping festival, with numerous businesses competing for the majority of digital customers with sensational ideas and new offers…


Direct marketing is a form of advertising that aims to generate a specific response from a target set of customers in response to a marketer’s communication action. This communication can be of various types such as postal letters, telemarketing, and point-of-sale, etc. It makes use of technology to create direct…


India has plentiful vacation spots but most of the well-known spots have become crowded and polluted by excessive tourists. For those of you looking for a more off-beat vacation destination, here is a list of a few:

● SIKKIM

Sikkim, in the north-east is a wonderful alternative for Ladakh, which…


Among all the precautionary methods, getting vaccinated is considered the best way to reduce your chances of contracting the Covid virus. Despite some emerging evidence of the advantages of even partial (one-dose) vaccination, it is nevertheless recommended that all people who are eligible have their second dose of vaccination as…


The festive season is known to be a time for most people to gather with family and friends. However, as Covid-19 continues to spread, social engagements with individuals outside your family have become increasingly dangerous. Small household parties have been found to be one of the main reasons for the…

Pravin Chandan

I have had a career in marketing that spanned over two decades. Now, I am here to share the learnings from my experience with young marekters

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store