Advertising on Social Media

Step 1 — Identify your target audience

Your target audience is a group of people that are most likely to buy your product. To identify this group you must first have a good understanding of the product itself, what it offers, and the solutions it provides. Once you have an understanding of this, you can create a marketing funnel for your target audience and identify specific details of their demographic such as their interests, age groups, location, education, work status, marital status, family size, and so on. Knowing these details is going to help you narrow down your advertising and ensure that only the people who are most likely to buy your product see your ads.

Step 2 — Decide on a platform

Social media is a blanket term. It offers you several platforms to choose from. This could be Facebook, Instagram, LinkedIn, twitter, and even video-sharing apps like Tik-Tok. Choosing the right platform should be based on your target audience. If your target audience is people over the age of 45, you would choose Facebook. If you’re looking at millennials, you would choose Instagram, for Gen-Z you would choose Tik-Tok, and if you’re looking to market only to working professionals, you would choose LInkedIn,

Step 3 — Create a content calendar

A content calendar is your guide to social media marketing. If you are new to this you can also find pre-existing social media calendars online that you can borrow and modify to your needs. A social media calendar should contain content that caters to various events, special occasions, local news, trends and so-on. You can go so far as to mapping out your social media calendar for an entire quarter.

Step 5 — Run your first ad

On your platform of choice, create a new campaign. Give it a name that reflects the goal of your campaign. Then create your first ad inside of the campaign. Choose the appropriate targeting from the options given to you. This includes the interests, age groups, location, education, work status, marital status, family size, and so on. Once you’ve selected all of the right options, add in your images or videos, key in your captions and headlines and finally set a budget for your campaign. This could be a daily budget, a weekly budget or one for the duration of the campaign. Once you have done that, hit publish and wait for your ad to be approved.



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Pravin Chandan

Pravin Chandan

I have had a career in marketing that spanned over two decades. Now, I am here to share the learnings from my experience with young marekters