HOW TO CARRY OUT DIRECT MARKETING DURING HOLI

The greatest time to market your items is during the holiday season. By reaching out to new clients on such occasions, you have a big opportunity to enhance sales of your products and services. Holi is a celebration of colours that marks the end of the winter season and the beginning of the blooming season. This particular celebration is entrenched in Hindu heritage and strikes a chord with the Indian people. Holi, as a holiday, has the ability to provide wealth to companies in addition to delivering enjoyment to individuals. If you are thinking of how to carry out direct marketing during Holi, here are some of the most effective direct marketing tactics for promoting your goods and services during the festival of colours.

● Posts on social media

As a Holi direct marketing plan, you can make a special social media post. You may use the Holi theme to produce a picture or video that promotes your product or service. It should mostly feature something to do with colours. For Holi social media posts, you can make any post using the theme colours. You should make sure it is original and relevant to your product or service. The attention of the audience is drawn to creative posts, which helps you improve the brand value of your product or service. Since the majority of people utilise social media, it is the ideal way to sell your items. It is also one of the most cost-effective methods of advertising. According to research, most Indian customers make purchasing decisions based on social media posts.

● Offers and discounts

Giving your clients discounts and special offers during festivals provides them an incentive to purchase your goods. Always make an effort to reach a large number of individuals through promotions and word of mouth. Discounts during festivals will boost your sales while also making your clients happy. Discounts and services will encourage your clients to utilise and purchase your products or services. According to a survey, most Indian customers look forward to shopping throughout the festival season, which increases the odds of sales. With tempting discounts and never-before-seen offers, they just cannot pass up the opportunity to buy for their favourite items during this time.

Provide existing clients with extra discounts during the festival of Holi. Give your existing customers a discount which is npt available to anyone else. Additionally, you can also provide ‘buy one get one free’ offers. For centuries, the term ‘free’ has worked miracles. Zero-cost has a distinct position in the world. The term ‘free’ elicits unreasonable enthusiasm, which might lead to hasty decisions.

● Greeting cards and presents

The oldest and finest form of networking with your clients and consumers is to give or send greeting cards and gifts, call over the phone to greet them, or send SMSs to your customers. Use greeting cards, presents, e-cards, phone calls, and SMSs to keep your clients and consumers informed about new schemes, offers, and product releases, among other things. Send these your entire mailing gifts or give it to them in person.

● Maintain communication

Most individuals believe that corporate clients and consumers would be preoccupied during festivals. However, this is not the case for everyone. This is when they get the fewest business development calls, and it’s a fantastic moment for you to pitch. So, during and after the festivals, stay in touch with your clients and consumers.

● Making Use Of Nostalgia And Related Feelings

Messaging that is heavy on reminiscing about childhood days or holiday experiences not only allows for a greater connection with clients, but it also demonstrates the brand’s genuineness. Furthermore, when customers see related material that evokes memories, they feel compelled to share it with their relatives and friends. This raises the brand’s exposure and, in certain cases, leads to the development of a devoted consumer base.

● Customization and Packaging

The way items are presented matters a lot to today’s customer. Companies might change up their packaging depending on the occasion. They may pique clients’ interest just enough to inspire a buy by employing Holi themes and even personalised messaging on packaging. Furthermore, because festivals are all about giving, shoppers will recognise the attractively packaged items for what they are: meaningful symbols of affection that they may give to their loved ones. The festive season in India is one of the ideal times to invest because of the emotional relationship that businesses have with their target customer. As a result, businesses may create marketing strategies centred on emotions that are relevant to their target demographic. Brand marketers can open up immense sale opportunities and even position themselves with utmost success during the auspicious festive period by customer segmentation for a personalised experience, making campaigns easy to share and relatable, and supplying irresistible deals across all channels.

● Be a sponsor for events

For Holi, there will be a slew of social and political activities planned. On or on the day of Holi, several movies or movie songs are launched. Partnering with a local brand or sponsoring an event not only increases traffic but also improves your company’s credibility.

● Add colour to decor

Considering Holi is the festival of colours, add colour to everything. If you have a physical store, give passers-by a cause to come into your store. Colourful decoration is the way to go. Decorate your store with a rainbow of colours using balloons, festoons, hangings, etc. As a thank-you present for every customer, put out colourful snacks and gulaal packages. You can also add a colourful theme to all your emails, letters and other communications that you send to your clients.

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