In this era of social marketing, incorporating pop culture has been imperative in driving revenue to several brands. Pop culture has an impact on more than simply movies and television shows. It has the ability to alter the financial landscape. Using pop culture to your advantage may help you develop long-term relationships and real brand loyalty, which can lead to higher customer retention and revenue. Understanding and using this potential is important for every marketer.


● Increased likelihood of your content gaining attention: If you are able to create relevant and relatable content that includes pop culture references, your content is bound to acquire more traffic.

● You will be driven to learn more about your audience: if you don’t know who your consumers are, you won’t be able to contribute significantly to popular issues. This forces your brand to understand more about your target market’s habits, such as their movie and television preferences, food choices, and favourite places to visit or hang out.

● You will establish connections: By demonstrating to customers that your business has similar interests to them, you will make it more approachable, establish connections, and foster relationships. This improves brand loyalty as well.

● You will humanise the brand: Consumers aren’t interested in brands that appear stiff, soulless, and solely concerned with earning a profit. Increasing the cultural relevance of your brand gives it more personality and shows that it is multi-dimensional.

● Soft sales are possible: Increasing the relevance of a brand comes down to marketing. Incorporate a soft sale every now and again into your social interactions.


● Be Recognizable:

Most brands, when they foray into using pop culture in their marketing begin with creating a series of advertisements that the audience can relate to. To achieve this, each advertisement should be recognizable and must be unique. It has to stand out in order to be remembered by the audience.

● Time sensitivity:

Time sensitivity is vital when it comes to pop culture in marketing. When an important event occurs, it is necessary to immediately tap into it to be included in its conversation. If you release your advertisement too late, the conversation around the event dies down and so will the attention for it that you would have otherwise received.

● Be Controversial:

While this is risky, being bold and taking a stand can prove to work to your advantage. Many brands have gained mass attention by taking part in discussions and debates relating to politics and other contemporary issues. Standing up for what you believe to be morally right and aligning with the values of your brand will show the audience that you are authentic and genuine. It can also lead to consumers sharing your content to their social media handles. Brands who want to do this for their own social efforts might not want to be very bold. However, if you believe in anything, feel free to express it in a non-offensive manner.

● Be the Source of Updates:

Some brands have taken up the approach of being the ones to share news and updates themselves which their audience would otherwise find difficult to obtain. By following this strategy, your brand can organically become a part of the social discourse online and appeal to the interests of the general public. By gradually integrating your brand with pop culture and current events, the audience will become more accustomed to advertisements and will begin to identify them with important aspects of their lives. Few other internet marketing businesses will be able to stay up with these methods.

● Listen well:

Listening, though not very complicated, is not carried out very often. Listening is the key to communication. It is crucial in communication, yet it is frequently overlooked. Observation is an important part of effective listening. Being a thoughtful listener involves a lot of work and real participation. It is important to pay attention to your surroundings and everything that is happening before making a decision. You can obtain insights that can assist you promote more organic conversions by listening. Social listening is the practice of monitoring and evaluating everything. It assists you in comprehending the other viewpoint. Listening to your community and determining the relevance of the data you’re gathering may help you create better content and provide value to your audience. It is your chance to build a following for yourself and your brand. Listening may assist you in connecting with others and establishing rapport and trust. In today’s world, you listen your way to the top. Take advantage of this paradigm change. Genuinely paying attention is a superpower. It’s free, has a lot of advantages, and is the key to creating relationships in this new social marketing era.

● Stay Contextually Relevant

In the contemporary world, although content creation is still important, providing creative context is also necessary. Pop culture is concerned with the state of the world and is highly aware of the political, social, and environmental issues that our society is being confronted with. Therefore, you cannot just say things; you have to live by them. Know your basic principles, give back to society, and share your mission. This makes it simple to provide context to content. The key to engagement is genuine storytelling. Brands that tell relevant stories have the strongest connections with their audiences. One technique to give your information additional context is to use video storytelling. Short-form content is king, according to some marketers, and simpler is better. Nonetheless, offering pop culture exclusivity and originality as major behavioural drives is critical.

● Adopt A Customer-Centric Culture

You can create a purpose that transcends divides in colour, ethnicity, politics, or religion by incorporating customer-centricity into your messaging. If you implement compassion and customer empathy rather than apathy, customer-centricity may become a brand characteristic. Empathy as a universal value will help you communicate with consumers more directly, and human interactions will propel your company ahead. In the modern world of social media, cultivating customer-centric thinking requires taking a comprehensive, strategic approach to customer experience.

I have had a career in marketing that spanned over two decades. Now, I am here to share the learnings from my experience with young marekters