How to Prepare for an Interview as Product Marketer: A Comprehensive Guide

Pravin Chandan
4 min readJul 30, 2022


Image Source: FreeImages

Marketing is a competitive game, and most businesses struggle to stay afloat in it. However, the right marketing can turn even the dullest of operations into cash cows. To ensure that your marketing strategy goes beyond just planning events and attracting visitors, you need to have an in-depth understanding of how your target audience thinks. In order to do this, you need to prepare for interviews. These are sensitive and personal situations where your brand can be scrutinized by the interviewer and potential customers. It’s therefore essential that you learn how to handle yourself during this situation so that your brand doesn’t suffer at the hands of an interviewee. Read on for everything you need to know about preparing for an interview as marketer!

Clearly Define Your Marketing Objectives

First things first, ensure that you clearly define your marketing objectives in the interview. From the get-go, the interviewee will be tasked with outlining the reason for the meeting, the product they plan to discuss, and the length of time they plan to spend with you. Make sure you clearly outline the purpose of the meeting, as this will set the tone for the rest of the conversation. If you don’t know where to start, it’s better to come clean and say that you don’t know the full purpose of the meeting and would like to know more about it.

Be Proactive Instead of Reactive

When you’re conducting an interview, you don’t have to wait for the conversation to begin in order to begin contributing to it. Be proactive, not reactive. Be prepared, not depressed. Be informed, not confused. Be open-minded, not judgmental. These are all proactive traits that will help you avoid coming across as a deer in the headlights during the interview.

Be Realistic About Time and Budget

Most interviews demand an in-depth level of knowledge on the part of the respondent, which is why being realistic about the time and budget allowed for the interview is so important. Be realistic about the level of knowledge you expect from your interviewees and make sure you have realistic expectations of yourself. Take some advice from pros and professionals who’ve done the job many times. Ask yourself this question: What level of knowledge do I think I have to be able to effectively and competently carry out this task? If the answer is not enough to handle the task, then find another one. However, if you think you’re up to the task, then carry on.

Plan Ahead For The Interview

First impressions count a lot in business, and a good interviewee can make or break your business. Therefore, it’s important to plan ahead for the interview so that you’re able to look and sound your best. The less rushed you feel, the better. It shows on your face and in your writing, and it can prevent you from looking and sounding your best during the interview. So, plan your look and plan your sound, and then prepare to be interviewed.

Dress In Casual Clothes

Remember: Casual clothes don’t mean casual. The less formal you look, the easier it will be for you to talk to people and strike up a conversation. Dressing in casual clothes does not mean that you are not invested in your brand or that you don’t care about what you have to say. It just means that you are not trying to impress anyone with your clothes, your appearance, or the way you carry yourself.

Ask Questions You Are Able To Answer

You don’t have to an expert in marketing to be able to ask questions when you’re doing an interview. The key here is to be prepared so that you don’t feel too intimidated or feel like you’re being grilled. Remember: You’re there to talk to the person you’re interviewing, not to impress them. Always make sure that you are able to answer the questions that the interviewer asks, and don’t be afraid to ask open-ended questions if you need more information or want to know something more in-depth.


An interview is a chance for two parties to meet. It’s a chance for them to get to know each other and for you to get a feel for who they are as individuals and as a brand. There are a number of ways to go about this, and you need to carefully consider your approach depending on the situation. All this said, the most important thing you can do is prepare for the interview like a pro. Having a plan for what to say and how to say it will make the difference between a great interview and a disaster. So, as soon as you’re ready to start, follow these tips and you’ll be just fine.



Pravin Chandan

I have had a career in marketing that spanned over two decades. Now, I am here to share the learnings from my experience with young marekters