Is Offline Marketing Dying? No and Here’s Why

What is offline marketing?

Offline marketing, or in other words “Out of Home” (OOH) advertising, is any marketing strategy that takes place outside of digital environments such as social media, email, websites, etc. The most popular forms of OOH advertising include billboards, bus stops, outdoor boards, etc.

Why you should be afraid of offline marketing strategy

Simply put, offline strategies solve the problem of “dead time.” Beyond the digital landscape, there are no distractions and a business can more effectively reach their customers, whether it be via OOH ads, in-store promotions, or even physical signs placed at strategic locations.

Examples of how offline marketing works in business

There are many examples of businesses successfully expanding their presence offline to reach more customers. Dunkin’ Donuts, a leading donut brand in the US, decided to use OOH ads to help boost sales.

How to incorporate offline marketing for your business?

Before you go and invest in billboards, bus stop banners, or any other form of outdoor advertising, it is important to remember that it takes time and money to create these ads. The best way to start is to first assess your current marketing strategies and determine where you can improve. Once you have identified where to make improvements, you can then go ahead and look into different forms of offline marketing to see if it fits your business.

Conclusion

The world is now connected through technology and the internet. And with that, comes the growing need to reach out to consumers in a more personal way. The problem with today’s digital landscape is that consumers are now constantly bombarded by information, advertisements and other social media posts.

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Pravin Chandan

Pravin Chandan

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I have had a career in marketing that spanned over two decades. Now, I am here to share the learnings from my experience with young marekters