PRODUCTS THAT MARKET WELL IN HOLI SEASON

Our favourite festival is almost around the corner. Holi is a holiday that brings joy to everyone. As a result, the first thought that comes to mind is to go shopping. However, because of the unprecedented Covid-19, we are all obligated to follow certain guidelines. Holi festivities the way we celebrated in the recent past are impossible. Due to this, we’re celebrating Holi in a more virtual way this year. We are more inclined to purchase across all platforms with good spirits and mirth to welcome this wonderful occasion. This is the greatest moment for e-commerce businesses to diversify and experiment with their product offerings. It is therefore vital to understand what products market well during the Holi season. Hence, we will go through the most popular things to sell online during this season. The gross merchandise value of the trending goods on this list is among the highest.

Some things are important while marketing and selling products during Holi such as making the safe delivery of your products a top concern, packaging the products in good condition, determining potential dangers and assessing the risks, making a point of selecting the best goods for sale, ensuring that your items suit the needs of your customers keeping your promises, etc While most people want to rejoice and buy anything they want, a few items market better than others at this time. Let’s take a look at the most popular Holi items.

● Herbal Colors

Colours are the first thing that comes to mind when we think about Holi. The Holi colours we see in stores, aside from natural colours, comprise harsh substances like rubber and plastic. People nowadays are much smarter than in the past, and they know exactly what to buy and what not to buy. As a result, offering herbal colours will be beneficial to your company plan. In this way, you are also making a significant contribution to the environment. These colours are chemical-free and eco-friendly.

● Stain removal detergents

During Holi, we all like to play with colours. But what about the soiled garments that you won’t be able to wear again? Therefore, stain-removing detergents like Surf Excel, Vanish color-safe Detergent booster, and others will be in great demand. Consider your consumers spilling water on their clothes, but with your products, they may avoid the worry of having to wear stain-resistant clothing.

● Skincare & Haircare Products

The Holi holiday may cause your everyday skin care regimen to be disrupted. Other Holi colours are made of harsh chemicals, thus they might have a severe effect on our skin unless we use herbal colours. The same thing may happen to our hair if we don’t take care of it. Skincare and haircare products are a perfect fit in this situation. Cleansers, lotions, hair oils, and lip balms will be in great demand in the days leading up to the event.

● Waterproof Gadgets & Accessories

Customers will probably want to pick up waterproof equipment for the fun-filled Holi celebrations. As a result, selling items in this area might be a huge success. The list can contain items such as waterproof phone covers, waterproof watches/fitness bands, waterproof Bluetooth speakers, GoPro cameras, waterproof camera bags, waterproof earbuds, and more. Allow your consumers to celebrate Holi in peace without worrying about getting their gadgets wet.

● Modern Holi Toys

Kids, young people, and more practical adults are obtaining waterproof phone pouches, shoe coverings, even backpack water cannons these days. Pichkaris or water pistons have also changed throughout time, since no one wants to pump water in every time, and the modern backpack water cannons with pop culture branding are the youngsters’ current favourites. Even parents appreciate not having to refill water on a regular basis.

● Party Decor

We are striving for increased aesthetic appeal in all parts of festivities as we move forward. Millennials and Generation Z are more deliberate about party themes, including all of the necessary accessories, such as cups and décor, and this applies to Holi as well. Eco-friendly party cups, wacky sunglasses, and colourful steel water bottles are all the rage right now. When compared to other celebrations, such as Diwali, the market for Holi gifts is not as large. Customers mostly buy things for themselves, generally eccentric and colourful party equipment, because Holi is not centred on gifting.

● Clothes

Everyone wants to get new clothes for festivals and this is true for Holi as well. People visit their relatives and friends, go to distribute sweets, etc. During this time, they look for colourful and vibrant clothes and prefer to get new ones for this purpose. Traditional Indian clothing such as sarees, salwars and kurtas are very popular among customers for Holi.

● Holi Gift Hampers

Holi is a well-established festival with a long history of customs. Giving gifts at Holi is considered a blessing, according to Hindu custom. Many people have become accustomed to giving gifts to their loved ones. As a result, offering gift baskets shortly before the event will undoubtedly draw a large audience. To coincide with the holiday sentiments, the hampers can include a box full of wonderfully crafted sweets.

● Food

No festival is complete without good food. With roughly a fifth of traditional namkeen and sweet sales predicted during this holiday, Holi is a tremendous chance for the packaged snacks and sweets market. Snacks and sweets market very well during this Holi season.

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