The Metaverse and Marketing on the Metaverse: What It Is, How It Works and Why You Should Care

Pravin Chandan
3 min readJul 21, 2022


The metaverse is a digital, virtual world that exists simultaneously with the real world. The word “meta” means beyond, so the metaverse goes beyond the VR or AR experiences we have now. It allows you to go inside of VR and AR experiences instead of having to look at them from the outside. The Metaverse is often referred to as “the Matrix” or a virtual world where you can interact with other users in realistic 3D environments. Some say it’s like stepping into another dimension. In this blog post, we’ll explore what the Metaverse is, how it works and why marketing on it is important.

What is the Metaverse?

The word “Metaverse” was first used in the early 1990s to describe a virtual world that’s a reflection of the real world. It’s a combination of “meta” and “real”. Nowadays, the term is mostly applied to virtual reality. It goes beyond VR by creating an environment that can be experienced at the same time as reality. There’s no consensus as to what the Metaverse actually looks like, but it’s generally believed to be massive, with millions of interconnected environments where people can socialize, work, learn, shop and communicate with each other.

How does the Metaverse work?

The Metaverse is essentially a giant virtual playground where people can meet, shop, learn and otherwise connect with each other. Unlike the current generation of VR and AR, the Metaverse will be accessible to everyone from all over the world. For example, you could create a 3D model of your product and upload it to the Metaverse. Anyone can then purchase it by “selecting” the model. Instead of buying a 2D product that’s shown on a website, you’re buying a 3D model where you can change its color, size or other features. The Metaverse essentially allows you to walk around inside of VR and AR. Instead of being inside a headset, you’re in a huge digital environment where you can walk around and interact with other users. The Metaverse can also simulate any environment, such as a tropical beach, a spaceship, or a green field.

Why is marketing on the Metaverse important?

VR and AR have been around for decades, but they haven’t been accessible to the majority of people. The Metaverse changes that by bringing VR and AR to everyone. A digital environment with millions of users can be more profitable than the physical world. The more people that use the Metaverse, the more profit you can earn from your products. The Metaverse is still in its early stages, and the number of users is likely to grow to hundreds of millions or even billions over the next few years.

3 ways marketers can benefit from the Metaverse

Increased Brand Awareness — One of the most important functions of marketing is brand awareness. The Metaverse allows you to reach a wider audience than you could ever dream of in the physical world. You can meet other users and expand your customer base by interacting with them inside the Metaverse. Easy Access to Customers — The Metaverse enables you to directly communicate with your customers in an easy, accessible way. By creating a virtual storefront and/or an avatar, you can easily interact with your customers. Reduced Costs — Creating a product or service, marketing it and selling it isn’t cheap. The Metaverse, however, allows you to bypass many of the physical world’s constraints. Because it is digital, you don’t need large capital investments or high profit margins to make money.

VR and AR are still relatively new technologies that are evolving as we speak. The Metaverse is the next step in the evolution of VR and AR. It’s a giant virtual playground where you can meet, shop and interact with other users, just as you would in the real world.

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Pravin Chandan

I have had a career in marketing that spanned over two decades. Now, I am here to share the learnings from my experience with young marekters