The Most In-Demand Skills for Marketing Professionals in 2022
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The marketing profession is changing rapidly and the need for marketers with certain skills is growing even faster. The demand for marketing professionals with specific skills will only increase as new trends, technologies and market environments create opportunities for marketers to produce more value from their work. In 2022, over 30 percent of marketing jobs will require at least some education beyond high school. In a world where every second counts, marketers need to stay ahead of the curve to be recognized for their skills and not penalized for their lack of experience. Whether you’re an experienced marketer looking to expand your horizon or a brand newbie who wants to learn the ins and outs of this cutting-edge industry, check out these top 5 skills that will make you an in-demand marketer in 2022:
Digital Marketing (Internet, Social Media & Mobile)
A key skill for any marketer these days is digital marketing. With so many new digital channels being created every day, it’s important for marketers to stay ahead of the game to keep their brands visible and their messages heard. This is especially important for smaller businesses who may not have the budget or staff to hire an in-house marketing team. Digital marketing is the use of the internet and related technologies to promote and sell products and services. Digital platforms include social media, email marketing, text and image optimization, online surveys, online games, and other digital tools.
Video Marketing (Film, Video & games)
Video marketing is a relatively new term, but it’s quickly become a key marketing strategy. It’s not just ads that can be branded as video — whole content pages, videos, and podcasts can also be branded as video. As the number of channels and opportunities available to marketers grows, so too does the need for video content. While every marketing campaign should include video, video marketing can be especially effective when used in targeted situations — like an email marketing campaign or a PPC ad — where the goal is to reach a specific audience with a certain type of content.
Google Analytics is one of the most popular ways to track website traffic and conversions. It’s even offered as an app for iOS and Android devices — so you can monitor traffic and conversion data from any device. One of the more useful aspects of Google Analytics is the ability to segment traffic and convert data by various location attributes. For example, if you’re running an email marketing campaign in the United States, you may want to include only traffic from the East Coast. Likewise, if you’re promoting a new product in Europe, you may only want to display data from the West Coast.
SEO and PPC (Search Engine Optimization & Pay Per Click) Advertising)
Search engine optimization (SEO) is the process of improving a website’s ranking in search results pages (SERPs) using techniques such as reducing backlink linking and boosting page speed. Pay-per-click (PPC) advertising is another type of digital advertising that can include both SEO and PPC strategies. In a PPC ad, marketers buy ad space on online platforms like Google, Bing, and Amazon and then have access to a variety of different ad delivery options, including programmatic buying. PPC advertising is highly profitable and is estimated to bring in over $3 billion in 2020.
Multilingual Marketing (Traditional & New media)
Marketers who want to maximize their business’ reach need to use multiple languages when promoting their products and services. Traditional marketing techniques still provide value in languages other than English, but new digital channels increasingly provide a universal message in different languages. This can be especially helpful for smaller businesses who may only have a few employees. New digital marketing channels increasingly provide a universal language across all marketplaces, including traditional media channels. This can make it easier for businesses to reach a wider audience — especially in countries where English is not the dominant language.
Data-driven marketing is a key strategy for growing your business. It’s when marketers collect and analyze data to discover what products and services work best for their audience, as well as what problems their target audience is experiencing, that marketers can create more relevant ads and offer more value to their customers.
Marketing can be a challenging profession, but with the right skills and tools, it’s possible to make a significant impact on your business’ growth and success. To stay ahead of the curve, it’s important for marketers to focus on keeping their skills up to date. In 2022, there will be even more brands seeking out marketing professionals with specific skills, so it’s important to stay relevant and on-task with your career planning.