The Top 10 Marketing Statistics to Care About in 2022
Digital marketing continues to grow in importance and relevance. When you’re able to keep pace with the latest trends, you can continue building your brand while retaining it as a credible source of information for customers. You won’t be able to take advantage of these trends if you don’t know what they are. Fortunately, there’s a great deal of useful information about digital marketing available online. The more you know about these topics, the more value you’ll be able to add to your brand and business. Let’s take a look at some key statistics about digital marketing you should care about by 2022.
How many people use digital marketing?
Now that we’ve covered the basics of digital marketing, let’s take a look at some of the figures that matter in digital marketing. In 2019, the Internet Advertising Bureau (IAB) found that nearly 1.6 billion people will use the internet. That equates to approximately 34% of the global population. The IAB has already estimated that by 2021, 1.9 billion people will use the internet and digital marketing. If we apply those statistics to the 34% of the global population who currently use the internet, that comes out to around 53% of the world’s population. Given that almost everyone in the world will at least have access to digital marketing by 2022, these are great growth rates for the industry.
Which companies use digital marketing?
Companies use digital marketing for many reasons. In most cases, they use it to drive new leads and increase sales. But digital marketing can do much more than that. It can increase brand recognition and enhance customer engagement. It can also strengthen brands’ reputations. These are just a few of the ways that digital marketing can serve a business’s needs. Digital marketing has also evolved significantly during the past couple of years. In many cases, it’s now better than traditional marketing when it comes to cost-effectiveness.
What are the top social media platforms for marketing?
This one has been changing rapidly over the past few years. At one point, it seemed like Snapchat would become the top social media platform for marketing. But now, Facebook seems to be the platform of choice for most companies. In fact, an IB survey found that 76% of businesses prefer Facebook as their primary digital marketing channel. In second place was YouTube, with 51% of respondents choosing it as their primary marketing platform. However, these numbers can change quickly. For example, LinkedIn’s numbers have been rising as more people realize that it’s a great marketing platform. Given the constant changes in social media, you may want to stay abreast of the latest trends. That way, you can use the platforms most suited to your brand.
Which are the most effective paid ad platforms?
This is another area where the statistics are constantly changing. The number one paid ad platform for one year may not be the same as the number one paid ad platform for the next year. The following list is based on statistics from the previous two years. At the top of the list are Google and Facebook. These two platforms seem to be the most effective in driving traffic to websites.
What are the most effective organic advertising platforms?
In the past few years, the number of organic ad platforms has increased significantly. The following statistics show the relative growth of these platforms over the past few years. In terms of growth, YouTube is the clear winner. Over the past two years, its growth was over 230%. Google’s DoubleClick and Apple’s iAd are close behind.
The future of digital marketing: Predictions for 2022
Advertising has come a long way since the first newspaper ads. Now, digital marketing is more relevant than ever. With the Internet’s vast audience of people, it’s easier than ever to reach consumers directly. This means that the competition for attention will be fierce. However, the future of digital marketing looks promising. It’s inevitable that new trends will emerge, and the statistics will continue to evolve. Because of this, it’s helpful to keep an eye on the latest trends in digital marketing. When you do, you’ll have a better chance of remaining up-to-date and adding value to your brand.