What Is Word-Of-Mouth Marketing? — A Simple Definition

What Is Word-Of-Mouth Marketing?

Why Is Word-Of-Mouth Marketing Important?

Advantages of Word-Of-Mouth Marketing

  • Builds Brand Awareness
  • Boosts Sales
  • Generates Word-of-Mouth
  • Increases Customer Loyalty
  • Increases Retention Rate
  • Increases Customer Satisfaction
  • Increases Repeat Purchase Rate
  • Increases Referral Rate
  • Increases Impression on Others
  • Increases Trust
  • Increases Reputation
  • Increases Legitimacy
  • Increases Authority

Word of Mouth Marketing Disadvantages

B2B Word of Mouth Marketing Tips

  • Build a Relationship with Your Customers
  • The foundation of any successful relationship is trust. Build a relationship with your customers so they feel comfortable recommending your brand.
  • Be honest and transparent. Be human. Be genuine. And be available to your customers when they have questions or concerns.
  • Set Up Systems to Track and Analyze the Results of Your Marketing
  • Word-of-mouth marketing is all about building trust with your customers. You need to make sure your social media posts are going out to the right audience, your email marketing is being opened, and your advertising is reaching the right person. Having a system in place will help you stay organized and make sure you’re hitting the mark.
  • Invest in Online Advertising
    When it comes to growing your business with word-of-mouth marketing, investing in online advertising is a must. Put some thought into to the types of ads you want to run and make sure they match your target audience.



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Pravin Chandan

Pravin Chandan


I have had a career in marketing that spanned over two decades. Now, I am here to share the learnings from my experience with young marekters